This project follows along the lines of an earlier endeavor where the intention was to investigate if large amounts of subjective, and/or trivial data sets can yield significant insights about the topic being studied, in this case large American businesses.
The dominant Pantone colors of the logos of companies on Fortune's 500 list were collected and sorted by hue, 890 in total. Placed in a square grid, they form a Pantone map of corporate America.
The next step is to investigate if color-based investment strategies are as effective as other methods.
Thanks to Sandra Naylor and Jamika Quinn.
